How many of you have marked the secret marketing of 99 Rupees. Now a days many companies have adopted this method. Instead of displaying the cost as Rs. 102, put a tag of Rs. 99. Customers get biased with this magic digit 99. Don’t you personally feel 99 as very very less than 102, so do others. Even I too. Before 10 years, although this technique was there but very few were implementing this. But now everybody use it. Sometimes I go to shopping malls just for my timepass. I mark everything over there, customer’s behavior, seller’s behaviour, security guard’s behavior. I find about 50% of the products are with this type of tagline. Just 1 rupee less than the next higher value. I personally think Rs. 99, Rs. 999, Rs. 9999 all these are nothing but magic numbers.
Just joking friends. See you next time with interesting articles. Bye.
